In 1996, Harvard Professor Regina Herzlinger published Market Driven Healthcare and followed that up in 2007 with Who Killed Healthcare . Both tomes have served as roadmaps for health care reform for years. At a meeting in Milwaukee about that time hosted in part by the MMAC, I had the honor of meeting her. I still have this photo on our website. (We miss you, Bruce.)

So why this trip down memory lane?

Monday (7/2) an opinion piece Regina co-authored with Joel Klein appeared in the WSJ. It is a proposal calling for IRS to tweak code – no legislation requited – to allow individuals to buy health insurance with pre-tax dollars, as do employers.

The premise is that employers are loath to buy narrow (lower cost) networks but given a choice, individuals would.

I’ve archived the article. Let me know if you’d like a copy.