‘Rambouille’ has been battling ‘dry eye’ for weeks. 

Her doctor started her on Xiidra, costing $701.56 for a 30-day supply.

But there were some issues with blurred vision, so her doctor then recommended Restasis at about the same cost (although there’s a generic version for a lot less).

Noting her return with a second prescription, the alert pharmacist asked if she’d tried Systane, an over the counter remedy that costs < $20.

Guess what? It provided almost immediate relief.

Related to this anecdote, consider the drugs advertised on television are almost always very expensive. (When was the last time you saw an ad for Bayer Aspirin?)

Me thinks perhaps, the cost is directly proportional to the number of dancers.

So why is it when our insurance companies ask us to try less expensive medicines first, we often balk. But if your doctor starts by prescribing the most expensive drugs (reverse ‘step therapy’), we almost never push b-ah-ah-ah-ah-ah-k?

So please remember, when the commercial says “ask your doctor about” Blah Blah Blah, it's your premiums paying for that Oscar Production!

Instead, ask your pharmacist for direction. They’re not paid by Pharma.

And you'll feel better howling like ‘Rufus!'