Notification arrived today that my NYT on line subscription was increasing from $9 every four weeks to $17. What? 89% in one year!! (And there’s no ‘paperboy’ involved.)

Now I’m curious; what does door to door delivery add to a subscription?

The JS is charging $68.30/month for the daily paper. Looking back, it renewed 1/1 of 2018 at $23/month, increases of about 31% per year.

What does this have to do with health insurance?

In recent Tips, I’ve highlighted some health care miracles and their effect on premiums. To wit

• Client A’s single premiums increased from $683/month in 2018 to $831/mo. today.
• Client B, from $551 to $792.

(Click HERE for a broader perspective on premium increases from the Kaiser Family Foundation.)

When we deliver increases averaging 5 – 9 1/2%, at least we can point to the (costly) miracles of modern medicine.

Do empty newsrooms producing skinny papers deliver that same value?

Not to add insult to injury, but like the good “reporter” of yore, I extended the circulation trend from 2018 to current and five years hence.

Looks like the 323 remaining subscribers will be paying $10,681/month for their paper.

How’s that for “skyrocketing!”